42% Improvement in Customer Retention Using Business Intelligence / Analytics Technology
Posted on December 6, 2007 - Filed Under Technology
A study by Aberdeen entitled “Get Smart: Business Intelligence and Analytics for Service Organizations” found that adapting business intelligence and data analytics technology and best practices enable better and faster decisions and reporting within post-sale service organizations.
“Top organizations have realized the value of having accurate, readily available information to drive service decisions,” said Micky Long, Research Director at Aberdeen Group. “By leveraging technology and applying the right business processes and workflows, organizations are making better, more informed decisions, providing better analysis of service performance and giving service executives the tools to perform rigorous business analysis. The result is reduced costs, better customer retention and higher service profitability.”
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