LostHawk

Nature & Animal Blog

Twitter and Swift Rank Recovery

Posted on December 21, 2009 - Filed Under Sports

Social networking sites have come to stay in the comfy chair of contemporary culture.  For better or for worse, our lives are recorded in virtual space, and even if we decide not to participate, chances are that someone will note some of our movements in a way that will be reflected on the cyber highway’s ongoing record of contemporary history.  Through the development of the status update, celebrities and surfers can communicate a remarkable amount of information to a vast number of people very quickly.  The nature of the information can be extremely personal, terribly interesting, or even frightfully mundane and trivial, and it all communicates in the same speed on the same screen.

If we become particularly savvy at our own online presence, we can do remarkable things.  Through sites like twitter, we can shape how the world sees us, if we are connected in the right way.  If our popularity is down, it doesn’t take too much before we can make a swift rank recovery by going through a few friends and asking them to write some nice words about us.  Things can go viral very quickly and unexpectedly, and there are many strange twists and turns that are possible at any given moment.

This is really a remarkable thing, because we are suddenly in a position, like never before, to create and make world views.  People like Andy Murray can, with the right amount of influence and persuasion, manipulate his own fame and success.  This mean that we may have more power at our fingertips that we realize.  It also means that surely there are extremely talented people being paid very large salaries in order to create virtual realities in subtle ways.  But it also suggests that there is a tendency toward democratization, that will always ultimately win out in the virtual wars of identity, despite what happens on and off the court.

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