Celebrities and Reputation Management
Posted on January 12, 2010 - Filed Under Entertainment
Hollywood is full of late nights, wild parties, and more than a few illegal activities. And as always the tabloids are ever ready to catch young stars in the act of their latest indiscretion. As a result, it is a no brainer that they would most likely need some form of reputation management if they want to keep themselves in a job and out of jail. However, it is not just their acting or performing careers that are at risk. Many have created their own brands and companies that not only capitalize off of their stardom, but bring in additional income. They have lines of products and endorsements that could be lost in moments if their reputations were not properly managed, much like the recent case of Tiger Woods.
However not all celebrities are on the brink of collapse. Some, having set the limelight to the wayside, have become extremely successful business people. A primary example of this would be Mary-Kate and Ashley Olsen. Their company, Dualstar Entertainment Group LLC., founded in 1993 has consistently appeared on Forbes Fortune 500 list. The twins have had phenomenal success with their movies, books, clothes, cosmetics, and toys. Using search engine optimization services, they have gained control of much of the tween market. Also, by staying out of the spot light and steering clear of the tabloids, they haven’t had to do much in regards to reputation management in recent years.
Guarding your reputation is something we must all keep in mind; whether we are an individual, a business owner, or a celebrity. The reputation that we have spent a lifetime to build can be destroyed in seconds with one careless act. By being mindful of our actions and prepared for the worst, we can preserve our reputations for long into the future.
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